Today, I will be doing on an analysis on the Twitter account of rapper Lil Nas X. Unlike most other artists and celebrities, Lil Nas X’s Twitter page consists of (genuinely) humorous content with extremely little context or premises. Most often, he is the subject of his own jokes, and he often interacts with users who take part in these jokes with him. He also puts humorous captions to viral videos and memes popular at the time.
His reasoning for doing this is likely because the internet is the reason he’s famous, so his internet savvy fanbase would enjoy this type of modern yet bizarre humor. Old Town Road, his first popular track, became popular because of Tik Tok and other social media platforms where sharing and recreating memes is are common practices. This was because the lyrics of the song were seen as humorous as well as easy to act out or recreate in short videos.
His recent twitter posts poke fun at himself through old photos and videos. The most popular/frequent one as of late is based on a picture of him on in an army uniform. The picture was reposted by a twitter user using the caption “support our troops.” The tweet was already gaining a lot of positive attention, and even more so when Lil Nas X himself quote tweeted the post saying “this guy looks awfully familiar.” Lil Nas X frequently responds or interacts with fans, making his twitter account all the more popular.
Another part of his twitter consists of copypastas – paragraphs, quotes, or emoji graphics that are funny solely because they get reposted in random situations or when deemed as an appropriate reply. As a recent example, Lil Nas X posted a series of slashes to form a road, and in that road he has police cars and sirens. The caption was asking for producers to email him beats, with plenty of loud emojis scattered throughout. While the message itself is attention grabbing for artists or producers with actual beets, it also appeals to his internet savvy fanbase that finds this kind of out of the norm posting to be hilarious.
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